On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying. The website uses graphs to compare the search volume of different queries over time. You can also change the data from web searches to image, news, shopping or YouTube-specific searches. Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. If the search term has multiple meanings, you can use the category option to refine the data for the proper meaning. This intelligence can be used in both online and offline marketing initiatives since it illuminates when customers are most interested in this product category. The highest peak every year is toward the end of January and the beginning of February, which can be seen by floating your mouse pointer over the middle of the graph and dragging it side to side. One of the great uses of Trends is to see seasonal changes in the use of a keyword which can be seen clearly if you use "tax software" as the search term and change the timeframe to 5 years. The graph will represent the interest in that keyword over the timeframe you select which can go all the way back to 2004. Download GoTrends for Google Trends and enjoy it on your iPhone, iPad, and iPod touch. The resulting dataset will be for the web searches in the United States (unless you are doing this from another country) for the past 12 months. see screenshots, and learn more about GoTrends for Google Trends. Versi Trends telah ditingkatkan ke yang lebih baru, yang tidak didukung oleh perangkat ini. Tingkatkan versi ke browser modern, seperti Google Chrome. There is no better way to research keywords than Google Trends because it taps into the ultimate database of what people are searching for every day.Īssuming you know which search words your potential customers will use is a very hazardous approach, one that we were guilty of in the beginning. Beberapa fitur mungkin tidak berfungsi dengan semestinya. Google’s decision to include your website for any given search criteria is incredibly complex, so keywords alone won’t guarantee free traffic, but it’s an essential first step. Using the various advertising platforms is one way of generating traffic but if you do your homework, you may be able to get visitors for free (also known as organic traffic). If you are in business, you most likely have a website. If you have a website, you want to generate as much traffic to it as possible. ![]() ![]() ![]() This rich database of ‘keywords’ can be accessed by anyone using the Google Trends web page. QUESTION: I’ve been told several times that Google Trends is a great business tool. Can you elaborate?ĪNSWER: Google is by far the most used search engine with well over 90% of global search traffic, with over 3.5 billion searches processed every day.Įach search is executed based on the words entered, which allows Google to understand trends as they happen or on a historical basis. Google also includes searches performed on YouTube in the Trends tool.
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