![]() Nike wants to promote some new product and they use our ad platform to expose a viral campaign / advertisement on all of our media. Imagine the NBA finals game, people making GIFS and sharing them with captions. To finally answer your question, how could we generate revenue, we could show highly targeted ads during prime-time slots. Now we want to expand another segment of our user-base, the creator (who we see as the next-generation of publishers) by making a easy-to-use video editor in the cloud. This has led to a lot of publishers using our product and the tremendous growth of people viewing media in our embedded player. It also has the benefit of using mp4 or webm format over the actual gif file which is not a good choice when compared to those modern formats. so we built our embeddable GIFs player that allows viewers to share, turn on sound, view source, and much more. What we are seeing is publishers writing articles that are just lists of looping GIFs, sports fans browsing /r/nba and watching the 3 dunks and a block instead of the 3 hour game, etc. What we are truly passionate about is exposing the general public to a new means of expression through short form media. I'm not Rory, our CEO who you're replying to, but he couldn't respond due to a HN "posting too fast" error so I thought I would chime in. : Based on the IP I'm guessing they're running on GCE with rack rates for bandwidth at $.12/GB. : 1 Billion Images x 100 KB/Image x $.12/GB Ride it out and hope the user base becomes worthy of an acquisition before the money burns? I love VC fueled fun as much as the next guy, but I'm genuinely curious what the end game is. So where's the revenue? Embedded player licensing? Intermingling ads? Changing the overlay icons for Brazzers to link straight there? As we continue to build tools for empowering people to augment videos, we hope to see more people make cool short clips within our ecosystem. Maybe one day ever gif/webm will be in the gifs player. which leads us to sustainability: we look at the gifs player almost like the youtube embedded player, but for, well, short media. Okay sounds like some traction but I read that as about $11.5K/month of bandwidth spending (just bandwidth, not counting transcoding costs). gifs delivered, which has started to run up some cost > We've had over 4,5000,000 gifs made, and over billions of. Also, dev teams cost money too so that's more expense. > We've built out a team (we're hiring! and the team has done a lot of work to ensure that gifs/webms/mp4s are transcoded insanely fast.Ī great dev team can arguably keep costs down with efficient systems but that's still not revenue. > For supporting the costs: we ended up raising $ from some awesome individuals. That way, I'd get to pick what TYPE of service I wanted and the services themselves would optimize on feature quality instead of founder and VC equity. I'd rather pay cryptocurrency transactions to a GIF API aggregator that does auto-bids on quality and compression times for services like this. If an application requires hurting a long time user to be more "successful", then it should rethink how it presents itself to the users during the marketing growth phase. Users should dictate what software is created for them, including and up to how it benefits from their use. I've also used the crap out of your service, but bailed to one of the other ones because of video quality. Equally guilty, I've used the word "container" in a thousand sentences if I've used it in one. Your buzzwords, and the rest of this industry's buzzwords, are basically meaningless mumbo jumbo to all those people you are trying to sign up around the world. Sometimes people ask questions when they really mean to make a statement. Now you can simply replace with or put /edit/ in front of any video or GIF to open it up in the new editor with even more editing capabilities.Įveryone knows a picture is worth a thousand words, so does that mean a GIF must be worth n pictures where n is frames in the GIF? After checking out /r/reactiongifs/ and /r/wastedgifs I now believe so. You may remember us from where anyone could add gif in front of youtube and we would let you trim the video and add captions. We still have a lot of ideas in the works to make finding, creating and augmenting short-form media frictionless but launching our new editor is the back-bone of that dream. ![]() Our goal is to empower people around the world to express themselves. We started with the premise of democratizing video editing by making an iMovie-lite in the cloud. Hey HN, I'm one of the back-end engineers at and we just launched a brand new editor that anyone can use to create and augment videos online.
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